Workflow Automation
We connect the apps you already pay for, so an order, a form or an email moves to the next step without anyone retyping it.
Built in Make, n8n, Zapier and similar tools. Have an automation that keeps failing? We repair those too.
AI automation for small and midsize businessesGet your coffee break back.
We build custom automations that save your business time and money. Each one runs in your own accounts, comes documented in plain language, and alerts a person when a step fails.
Book a call
You'll talk to Jas, an engineering partner.Free intro call. We start with one workflow, not a six-month project.
Example: one automation, start to finish
Unpaid invoiceHandled
TriggerCustomer hasn't paid an invoice
ActionYour team is alerted
ActionAn email is sent to the customer
ActionPayment is collected
ResultYou enjoy your coffee break while automations run seamlessly in the background.
Your automations have no joke revolutionized my work. You have saved me countless hours and enabled me to be so much more productive.
Sound familiar?
The work nobody was hired to do.
It follows rules and repeats every week. That is paid time going to work software should be doing.
- "A lead emailed on Friday and nobody saw it until Tuesday."
- "Our tools are connected, but we still copy and paste between them."
- "I keep forgetting to send the follow-up."
- "The automation a contractor built keeps breaking and nobody knows why."
- "We have outgrown the spreadsheet."
How we build
Automations you can trust, understand and own.
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"What happens when it breaks?"
It tells you.
We build alerts into the workflow. A step that fails sends a message to a person instead of failing quietly for three weeks.
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"Will I understand what you built?"
You get it in writing.
Every build comes with plain-language documentation: what triggers it and what each step does, down to the fields it touches.
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"Am I locked in?"
It runs in your accounts.
We build on the software you already use, under your logins. You own it, and someone else could pick it up from the documentation.
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"Is this going to be a huge project?"
We start with one workflow.
You see it saving time before you decide on a second.
How it works
One workflow at a time.
You don't need an automation strategy. You need one annoying task to go away, and then the next one.
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Book a call
Tell us where you spend a lot of time and what you find painful. We ask how it works today, step by step.
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See the plan and the price
We map the workflow and send a written quote, so you know the cost before we build anything.
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We build it and launch it
We test it with you first. Then it runs in your accounts, with documentation of what each step does.
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We manage it end to end
We monitor for issues, troubleshoot, and fix anything that comes up. We also support your team when they have technical questions.
What we build
What we can take off your plate.
CRM and Sales Tools Optimization + Implementation
We set up and tune your CRM and sales tools, so every lead is tracked and followed up without manual work.
New setups, cleanups of what you already have, pipelines and follow-up sequences.
Custom AI Assistants
An assistant built for your business. It can answer the questions customers ask most or draft replies from the inbox, and a person stays in charge of anything that matters.
Built with Claude, ChatGPT and similar AI models.
Custom Software and Internal Tools
When no app does the job, we build the small tool that does.
Dashboards, client portals, and tools that replace a spreadsheet.
Tools we work with
These are the ones we use most. If yours is not here, we will learn it.
- Airtable
- GHLGoHighLevel
- Glide
- Make
- n8n
- Zapier
- Gmail
- Slack
- Claude
- ChatGPT
- Gemini
Questions
Before you book.
What should I automate first?
Pick the task that follows clear rules and annoys you the most. For most businesses that is lead follow-up or moving data between two tools. On the call we choose one and scope it.
How much does it cost?
It depends on how many steps and tools the workflow has. You get a written quote after the first call and before any work starts.
Will this replace my staff?
It depends. We think AI and automations are great for taking low-level tasks off your employees' plates, so they can focus on the work that matters. Salespeople should be on calls, not doing data entry.
Which tools do you work with?
- Airtable
- GoHighLevel
- Glide
- Make
- n8n
- Zapier
- Gmail
- Slack
- Claude
- ChatGPT
- Gemini
Those are the ones we use most, and we have no problem working with any others. As engineers, it is our job to research your tools, gather the technical requirements, and reach out to their support teams with any questions we have.
Is my data safe?
The workflows run inside your own accounts, using connections you control and can switch off. We don't keep copies of your customer data.
Who you'll talk to
Hi, I'm Jas Goraya.
I run Coffee Break Labs from Austin, Texas. When you book a call, you talk to me: an engineer, not a salesperson.
- I have chased invoices too. My first jobs were in finance and operations, where the day went to chasing invoices, fixing spreadsheets and copying numbers from one place to another.
- Then I learned to make that work disappear. Over four years at Impossible Foods, I went from doing the numbers by hand to building the systems that did them automatically.
- I have connected the tools a business runs on. At Buildout, a software company, my job was getting information from one system to another without errors, so nobody had to retype it.
- I have run a small business. I started one and ran it for two years. I know what it is like when the selling, the admin and the follow-up all land on you.
So when you tell me what eats your week, I have probably done that job by hand, and I know how to hand it to software.
What would you do with the hours?
Bring one task you are tired of doing by hand. We will tell you whether it can be automated and what it would take.
Book a call